Thanks for asking! It's a multi-language pun — the most advanced form of punnery — and it's a game-changing customer support tool.
Thanks for asking! It's a multi-language pun — the most advanced form of punnery — and it's a game-changing customer support tool.
We're Brian Levine and Garen Torikian, long-time colleagues, friends, and even former neighbors who care deeply about the craft of customer support and the lives of customer support professionals. We've both been working in customer support, support tooling, and support leadership for a decade.
We're both tired of watching support folks in a silo trying to make do with software that isn't made to enable and empower great support. And we both want to make the tool that changes that: Yetto.
CEO, has been a...
CTO, has been a...
But those are some of the least-interesting and important things about us. Far more significant are:
We have strong values, strongly held.
Will Yetto help your business succeed? We hope so. Is that why we're making it? No. We're here to help the people in the queue every day. When we write a roadmap or build a feature, we're thinking about how it feels to do the work, the good and the bad, before anything else. If we build an industry-defining app that boosts business productivity but makes support teams miserable, we built the wrong thing.
Profit and productivity are happy side effects. The people are the point.
Thanks for asking! It's a multi-language pun, the most advanced forms of punnery.
Brian lives in Italy with his Italian-American spouse, and the Italian word for tickets — the common term for support requests — is biglietti. It's pronounced "bill-leeYEH-tee." (Roughly. Italians: non scriverci. Explaining the pronunciation of "gli" to English speakers is beyond the scope of this page.)
We already knew we wanted our mascot to be a fuzzy purple monster: a yeti, if you will. So they're Billy the Yeti ("bill-leeYEH-tee," get it?!). The singular form of ticket is biglietto ("bill-leeYEH-toe"), so we named the product Yetto.
FYI, Billy's full legal name is Billy Marx Vanzetti and they're a nonbinary fuzzball who can be found at the perimeter of a mosh pit keeping an eye out for people getting punchy — when they're not streamlining your cross-functional communications to surface actionable product insights and encouraging you to unionize.
Meet the people building the future of customer support at Yetto.
