Yetto
Billy, Yetto's mascot reading a book in the clouds

What's a yetto?

Thanks for asking! It's a multi-language pun — the most advanced form of punnery — and it's a game-changing customer support tool.

About the cofounders

We're Brian Levine and Garen Torikian, long-time colleagues, friends, and even former neighbors who care deeply about the craft of customer support and the lives of customer support professionals. We've both been working in customer support, support tooling, and support leadership for a decade.

We're both tired of watching support folks in a silo trying to make do with software that isn't made to enable and empower great support. And we both want to make the tool that changes that: Yetto.

You want bona fides? We got bona fides.

Brian Levine

Brian Levine

Brian Levine

CEO, has been a...

  • ... support agent at GitHub
  • ... head of support at GitHub, Plaid, and Abstract
  • ... speaker at ElevateCX
  • ... mentor at Support Driven
Garen Torikian

Garen Torikian

Garen Torikian

CTO, has been a...

  • ... technical writer at Autodesk, Salesforce, Cloud9 IDE, and GitHub
  • ... support tooling developer at Salesforce, GitHub, and Google
  • ... platform engineer at GitHub
  • ... speaker at Write the Docs, Ruby Conf, OSCON, and BrooklynJS

But those are some of the least-interesting and important things about us. Far more significant are:

  • • a commitment to translating Armenian literature (Garen)
  • • a love of playing and inventing tabletop games (Brian)
  • • a deep fondness for atonal metal with uncomfortable time signatures (Brian)
  • • an earnest and non-ironic obsession with anime and ska (Garen)
  • • a curmudgeonliness borne of the collision between deep idealism and constant disappointment with the world (both)

Our values

We have strong values, strongly held.

The people are the point.

Will Yetto help your business succeed? We hope so. Is that why we're making it? No. We're here to help the people in the queue every day. When we write a roadmap or build a feature, we're thinking about how it feels to do the work, the good and the bad, before anything else. If we build an industry-defining app that boosts business productivity but makes support teams miserable, we built the wrong thing.

Profit and productivity are happy side effects. The people are the point.

What's a Yetto?

Billy Marx Vanzetti
Name: Billy Marx Vanzetti
Species: Fuzzy purple monster
Pronouns: They/Them
Interests: Skanking; making support magical; streamlining cross-functional communications; surfacing actionable product insights; pottery.

Thanks for asking! It's a multi-language pun, the most advanced forms of punnery.

Brian lives in Italy with his Italian-American spouse, and the Italian word for tickets — the common term for support requests — is biglietti. It's pronounced "bill-leeYEH-tee." (Roughly. Italians: non scriverci. Explaining the pronunciation of "gli" to English speakers is beyond the scope of this page.)

We already knew we wanted our mascot to be a fuzzy purple monster: a yeti, if you will. So they're Billy the Yeti ("bill-leeYEH-tee," get it?!). The singular form of ticket is biglietto ("bill-leeYEH-toe"), so we named the product Yetto.

FYI, Billy's full legal name is Billy Marx Vanzetti and they're a nonbinary fuzzball who can be found at the perimeter of a mosh pit keeping an eye out for people getting punchy — when they're not streamlining your cross-functional communications to surface actionable product insights and encouraging you to unionize.

Our team

Meet the people building the future of customer support at Yetto.

  • Brian Levine's Profile Picture

    Brian Levine

    Co-Founder, CEO

    Brian has been in tech support, in one capacity or another, for 15 years. He loves technology, customer support, and Italian grindcore. Brian lives in Rome and drinks far too much coffee.

  • Garen Torikian's Profile Picture

    Garen Torikian

    Co-Founder, CTO

    Garen is a writer, a technologist, a translator, and a student of languages. When he's not building state-of-the-art linguistic apps, he's reading a book with his cat, Fausto. Even though he's not from New York, he's walking here.

  • Ariel Conti's Profile Picture

    Ariel Conti

    UX Engineer

    Following his retirement from skateboarding, Ariel amassed a decade of experience as a frontend engineer and UX specialist, honing his craft at a range of startups. A Brazilian living in Europe, he loves vinyl, his puppy (obviously), and barbecue.

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